No, it’s not Big B but Abhishek Bachchan, who has been dumped by LG after the actor demanded a joint endorsement deal with wife Aishwarya Rai from the electronics giant.
Abhishek Bachchan had been signed by the LG to be its brand ambassador in 2006 and the deal was due for renewal shortly but Abhishek put a condition that he would continue the endorsement only if Ash is roped in for the endorsement.
But sources say that the price tag for the joint deal was too much for the LG and the management decided to dump junior Bachchan and search for a new celebrity who could match the charisma of the actor and come with lesser price.
The buzz doing the rounds in the industry is that though Ash and Abhishek get a lot of endorsement offers from the industry but their wish to play power couple by coming together in the endorsements is playing spoil sport. And the main reason for this is their mind boggling high remuneration which they demand for the joint appearances.
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