Madhavan’s popularity is high in kollywood. Airtel who want to cash in on this has signed R Madhcavan on as the Brand Ambassador for Airtel - Southern Region. SRK will continue to be the brand ambassador for the North and West region.
Maddy was chosen for the south region since he is the youth icon of South and he appeals to the youth and family alike. When compared to SRK, the humble maddy says that he is not bigger than SRK and is happy to be working with Airtel. Maddy is signing up for the 2nd time with Airtel.
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