One and Half Crore Per Day Deal for Akshay

Akshay Kumar, the martial art specialist Khiladi of bollywood, is all set to sign an endorsement deal with Spykar denim brand for a whopping amount of Rs 1.5 crore per day.

The Khiladi will allot the whole day to the company which they can utilize by shooting their commercials, conducting photo shoots or organizing events. Afterwards the denim company can use the name of Akshay Kumar for the promotion of their brand for one whole year.

But if the company wants to shoot for two days, it will have to shell out to Akshay Kumar a sum of Rs 3 crore for the work and then they can use his name for two years in a row. The company is giving this mind boggling amount to Akki as they want him to become not only a brand ambassador of the company but also a style icon for today’s youth. And Akshay, with his athletic body and youthful charm, was perfectly suitable for their new ad campaign.

Akki has been roped in to play the role of a brand ambassador to Spykar denims by his schooldays friend Sanjay Vakharia, who is currently heading the marketing division of the said company. Vakharia had zeroed in on Akki from the start and never thought of any other star projecting the image of a youth icon.

Sources say that this is the highest amount being paid to any star for an endorsement by a company. Akshay Kumar has successfully cashed in on his new status of a super star of bollywood after he gave a series of super hit films at the box office like ‘Namastey London’ with Katrina Kaif, ‘Heyy Babyy’ with Vidya Balan and ‘Bhool Bhulaiya’. Now, he is very careful in the matter of endorsements and wants to do only those ads which not only bring big moolah but also make him a style icon.

The buzz doing the rounds in the industry is that not only endorsements but even in movies, Akki has been demanding and getting around Rs 20-30 crore per film and producers are not averse to paying him as his films are getting great response at the box office. Akki is trying to fully cash in on the ongoing opportunity of making money while the sun shines and is no more contented with the tag of the biggest star. He is trying to make as much moolah as he can and his upcoming big budget films like Yash Raj’s ‘Tashan’, Vipul Shah’s ‘Singh is Kinng’, etc are likely to increase his price further.